KVOA News 4 Tucson Today Open/Close & Promos,

6am news open, talent rejoin, and close, plus promos, bump-outs and stingers taken from the Tuesday, February 9, 2021 edition of Tucson Today on Quincy Media-owned NBC affiliate KVOA serving Tucson and all of Southern Arizona. With Quincy bowing out of the business, it is my mission to try and document all of their station before the sale closes sometime later this year. The Quincy group is largely being sold to Gray Media Group, however there are some conflict markets, and Tucson is one. Gray owns the higher rated KOLD and is opting to keep that over KVOA. That opens up a spot for a new entrant into the Tucson market. While a company like Tegna could easily acquire the other spinoff markets, Tucson is a wildcard since Tegna's already there via KMSB and KTTU. Can Nexstar find some wiggle room to re-enter Arizona? Maybe Sinclair finally buys a station again after a drought? Does Byron Allen blow that $10 billion he's been saying he wants to spend on station purchases with the Quincy spinoffs? Gray's good friends at Lockwood might be great contenders for the cluster of spinoffs? The sky's the limit here and I'm interested to see who gets this station. The funny thing is that Quincy has only owned KVOA for only two years, taking control in 2019 after previous owner Cordillera Communications bowed out of the business. The rest of that company's stations went to Scripps but the Lighthouse already owns KGUN across town. In a stunning move, Quincy picked up KVOA. The most likely explanation for this is that Quincy likely put in a bid for the whole group but came in second behind Scripps (Cordillera sold via closed auction). It's so geographically distant from the rest of the group almost entirely based in the Midwest (with WBNG in Binghamton, NY and WVVA in Bluefield-Beckley, WV-VA as outliers). KVOA has largely remained unchanged from the Cordillera days. Management is the same, and as they're so distant from the parent company's base, there's likely been little motivation to do such. The biggest change was switching their slogan from "Investigating 4 You" to "We've Got You Covered" (which was originated at WKOW in Madison in the late 2000s). But I can't think of any other major change they've made. I'm pretty sure the graphics were a Hothaus job. Music continues to be older versions of "The NBC Collection" from Gari Music (Premier specifically in the open) and the voiceover is Phoenix based Scott Fisher. Anchored by Sean Mooney with weather and traffic from meteorologist Shea Sorenson. The solo anchoring arrangement is a bit odd for a top (or near top) ranking station in a mid-sized market, but I've seen stranger things happen. Mooney and Sorenson do try to cross-talk when appropriate to try and break the monotony of having one anchor. They used to have a four-person morning team (female co-anchor and traffic reporter) under Cordillera. I'm surprised that changed under Quincy but I'm sure they have legitimate reasons for it. (Note: about a week after this was recorded, KVOA did hire a co-anchor for Mooney: Destiny Quinn, formerly of KAIT in Jonesboro, AR) ©2021 Quincy Media and KVOA-TV, no copyright infringement intended. For educational and historical purposes only. We do not profit off of this video.

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