Coca-Cola’s Strategy to Connect With ESports Fans l [a]list summit

Matt Wolf has spent the past four years building out Coke’s relationship with eSports fans. The soft drink giant partnered with Riot Games to bring League of Legends to the big screen around the world, and has sponsored the amateur Challenger Series. Coke is now expanding beyond League of Legends to other eSports, including EA Sports’ FIFA franchise. Matt will explain lessons learned in connecting with gamers through positive activations. Speaker: Matt Wolf (Coca-Cola) Find us on: [a]listdaily http://www.alistdaily.com http://www.twitter.com/alistdaily http://www.facebook.com/alistdaily IG: @alistdaily http://alistdaily.tumblr.com/ https://www.linkedin.com/company/-a-l ... Ayzenberg http://www.ayzenberg.com http://www.facebook.com/ayzenberg http://www.twitter.com/ayzenberg IG: @ayzenberggroup http://ayzenberg.tumblr.com/ https://www.linkedin.com/company/ayze ... Influencer Orchestration Network https://www.ion.co/

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