المدة الزمنية 15:5

These 8 Companies Own The ENTIRE Makeup Industry (& are owned by the world's richest billionaires)

بواسطة Kelly Gooch

30 860 مشاهدة

2.7 K

تم نشره في 2021/03/31

Let’s talk parent companies! These 8 conglomerates own almost all of the makeup industry and are run by the wealthiest billionaires in the world! ~ S U B S C R I B E ~ Some overlay graphics were used from this article from Insider: https://www.insider.com/companies-beauty-brands-connected-2017-5 ——— FOLLOW ME: Instagram: @_KellyGooch Tik Tok: @_KellyGooch ——— VIDEOS MENTIONED: Brands That Closed Down: /watch/wTjmhRu1_Uh1m ——— BINGE-WORTHY PLAYLISTS: Low-Buy Guide: /playlist/PLTo_pVkRHQ77w0Pr0wtx763N3DUGy2fx1 Makeup Tutorials: /playlist/PLTo_pVkRHQ74m6z6_IpB69eYfyzhoSgas How To Go Cruelty Free: /playlist/PLTo_pVkRHQ75HCWVVJR7DZpknKIOhxwed ——— WHAT I’M WEARING: Eyes: ELF Rosewater Quad Lips: Bite Beauty Sugarcane Earrings: Kendra Scott Nails: KL Polish Zoey IN MY BACKGROUND: Target Lamp: https://go.magik.ly/ml/151ih/ Fake Fern: https://go.magik.ly/ml/151ii/ ——— DISCOUNTS & CODES - Sigma Beauty: Code “KELLYG” for 10% (affiliate) Shop Here: http://bit.ly/2JoYJ24 - Kokie Cosmetics: Code “KELLY25” for 25% off (affiliate) Shop here: https://www.kokiecosmetics.com/ - Ofra Cosmetics: Code: “KELLYG” for 20% off (affiliate) Shop here: https://www.ofracosmetics.com/ - Ebates provides cash back when shopping online. Sign up and receive a $10 welcome bonus. Sign up here: https://www.rakuten.com/r/KELLYG2418?eeid=28187 (referral link) - Magic Links helps creators earn commission from product links! Sign Up here: https://www.magiclinks.com/rewards/referral/kellygooch/ (referral link) ——— FAQ: What is your skin type? Normal to dry What camera do you use? https://go.magik.ly/ml/144t9/ How do you do your hair? /watch/caproP0ODLjOr What editing software do you use? Wondershare Filmora How old are you? 27 ——— FTC: Affiliate links are used (typically start with magic.ly or rstyle.me). If you purchase through the links, I may receive a small commission. This video is not sponsored. All opinions are my own and always will be!

الفئة

الكلمات

These 8 Companies Own The ENTIRE Makeup Industry (& are owned by the world's richest billionaires)

Makeup parent companies

Parent companies

Loreal

Estee lauder

Makeup brands

Brands and their parent companies

How parent companies work

Holding company

Holding companies explained

Most powerful corporations in the world

Makeup industry

عرض المزيد

تعليقات - 368

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@MsEclecticمنذ 3 سنوات One good thing to come out of social media is exposure of indie brands. These mega companies have massive marketing and advertising budgets and without id="hidden2" class="buttons"> social media indie brands wouldn’t stand a chance. I love to see indie brands grow and succeed ....وسعت 315
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@shaynaleann1054منذ 3 سنوات The parent company stuff is wild! I can't fathom how much money that man has. It upsets me to think of ppl having that much money when 15% of that id="hidden3" class="buttons"> could be donated to the homeless, hungry, foster homes, children's hospitals, so many things. ....وسعت 179
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@shoh1541منذ 3 سنوات Interesting to note that none of the parent companies are cruelty free.they own companies which are, but it’s mind blowing to realize that in the end our money is still going into the pockets of people who could not spare a second thought towards the welfare of animals ....وسعت 255
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@micarich4331منذ 3 سنوات This is not limited to cosmetics. The world and our choices are owned by a few. Good research! 82
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@misstricksandtippsمنذ 3 سنوات Honestly kinda suprised how little I actually own of these companies. Majority of my makeup is from Catrice and Essence and they belong to cosnova. I think id="hidden5" class="buttons"> that’s because here in Germany those two are the most frequent cruelty free drugstore brands and I don’t buy from any Loreal brand because I knew they belong to Nestle which I try to avoid. ....وسعت 107
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@mmmkk987منذ 3 سنوات It's the same thing with the news media.. they're all owned by a few people at the top, which is why it's important to support independent companies when you can 26
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@leslievanhoutenمنذ 3 سنوات That elf chipotle collab makes more sense. Crossing my fingers for a Krispy Kreme cover girl palette. 65
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@uminomi4500منذ 3 سنوات I was intern at Unilever for 6 month, i was so shooked to know there are so many brand under them 41
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@courtneycullen6289منذ 3 سنوات P&G owns a ton of luxury beauty brands too and Pat McGrath is their global creative director for development across brands. It's FASCINATING. 27
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@helenard461منذ 3 سنوات Yeah, really kinda makes you doubt the idea of a "free market" being driven by "innovation". I love these videos so definitely continue id="hidden7" class="buttons"> please! Also, as an aside, praying for your father and his quick recovery. ....وسعت 111
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@manolobzمنذ 3 سنوات I would watch a whole series about you diving deep and "exposing" these conglomerates. I think as consumers it's important to know where id="hidden8" class="buttons"> our money is going and making sure we as a collective are using our purchasing power to dictate real change in our world, soon it may be the only power we have left. ....وسعت 66
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@carofco885منذ 3 سنوات Its sad to see that we dont really have that many options, we are just making a few people super rich and they use that money to expand their monopoly even more 20
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@disgruntledmoderate5331منذ 3 سنوات This is so interesting (and makes me want to concentrate on buying from the indie brands I love). It's so disgusting that so much wealth is held by id="hidden10" class="buttons"> so few people/families. They can't use it all, and they can't take it when they go. Unilever also owns Love Beauty and Planet.
As you noted with LVM and Nestle, this goes on in all other sectors. Disney owns close to two thirds of all Us media, and they are currently looking to acquire MGM as well. So much for the "free market." ....وسعت 42
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@scratchtovoid_منذ 3 سنوات This is such an interesting video. Had no idea Krispy Kreme and Covergirl had the same parent company. Surprised they haven’t done some kind of collab there! 42
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@cakecrumb095منذ 3 سنوات This makes me want to pack my bags and move to a small cottage in the countryside and only ever buy locally and make my own things. 8
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@zarisundiata7744منذ 3 سنوات I’m an accountant/auditor and believe me, these companies don’t often have a choice of whether they should stay independent (i.e. not under a publicly traded, parent company). Monopoly capital is in every industry, that’s the wave of the capitalist economy all around. I’ve audited companies who did not want to sell but either a venture capital firm or a big, publicly traded conglomerate wins in the end. So it’s rarely, if ever, a choice for these brands.
Of course it’s a lot of money in cosmetics, a lot of that is socially engineered. I mean, I love makeup, of course, that’s why I watch these videos, but if you look closely at media and especially since the advent of “social” (read = anti social) media, there is a lot of stimuli telling people they aren’t good enough every second of the day! Heck they did that in the past, but I grew up in the 80s and I remember when the networks used to completely turn the TV off, now there is minimal respite to cultivate our own thoughts and get a break from all the “your not good enough” propaganda! ....وسعت 30
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@sugarnananaمنذ 3 سنوات THIS is the type of video we wanna (and need to) see!! Forget about unnecessary weekly hauls, pr unboxing and excesive consumerism beauty gurus try to id="hidden13" class="buttons"> push down our throats. This is much more interesting!! Thank you for doing this!! ....وسعت 41
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@katiescollection6707منذ 3 سنوات Your pronunciation of Arnault was pretty close! I love a good deep-dive, and this really puts it into perspective how hard it is to boycott certain parent companies and companies in general within the cosmetics industry. 26
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@hcy3964منذ 3 سنوات I absolutely love these types of videos from you Kelly!!! Honestly you’re my favourite beauty channel to watch rn !!!!! 41
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@bobbiobanion7706منذ 3 سنوات According to Google $800 usd in the 40s would be equal to about $14,500 today.
It's wild to think so many brands are own only by a few powerhouses. id="hidden15" class="buttons"> Could you imagine what the parent companies tax papers look like. ....وسعت 8
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@aa0821منذ 3 سنوات I knew about this a long time ago and it's always made me wonder if high end makeup is as "high end" as its priced, in comparison to their id="hidden16" class="buttons"> lower end brands. I've heard the same thing about clothing. A company can make designer Jeans and inexpensive ones in the same factory so what assures us that the more expensive ones are of better quality. I think high end makeup and drugstore makeup are a lot more alike than we think but in our heads, and I count myself, we sometimes think those higher priced brands are somehow better. ....وسعت 13
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@avagorelick7408منذ 3 سنوات Maybelline is under L'Oreal. They bought it and the name became Maybelline New York. 14
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@shelleysun4970منذ 3 سنوات Companies buying brands sometimes are not for the profit, it’s a way to get rid of possible competitors. 4
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@Anca3799منذ 3 سنوات This was such an interesting video, Kelly! I've known most of what you've shared in this video and I find it really important for people to be id="hidden17" class="buttons"> more exposed to this type of information. After all, we should all be aware of where our money is going, beyond the name on the tag of that product and whether that "small" brand is cruelty-free/clean/ethical or not. Thank you and I certainly wish you'd make more videos like this one.
- a quiet, but loyal subscriber xx ....وسعت 27
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@k.huelleمنذ 3 سنوات You brought up such an interesting question about whether or not Becca would have been better off remaining independent. @elles did a really great deep dive into Becca's origins and touched on that very thing. 12
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@carolperdue7534منذ 3 سنوات Very interesting! It also shows how tough it could be for an indie brand to make a dent into the industry, especially if they want to get into retail stores. You put a lot of work into this. Tfs! ❤ 9
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@marthabennett6056منذ 3 سنوات The Lauder family has a terrible (and pretty well documented) history of racism - but it’s difficult to boycott them because they own so much of the cosmetics industry. Thanks for a great video - I love learning about this!! ....وسعت 92
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@maximalismrehab6030منذ 3 سنوات Thank you so much for this video! I am currently transitioning to cruelty-free for makeup and skincare and these parent companies really complicate things. Appreciate you taking the time to make this video! 17
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@JayceeElleمنذ 3 سنوات Good work! I think it's good for consumers to understand where their money is going and to consider the "choices". They only own 'everything' id="hidden22" class="buttons"> because we give them the dollar to acquire it, so consumers have more power than we credit to ourselves. ....وسعت 8
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@RissyTlovesمنذ 3 سنوات I'm aware of parent companies such as Unilever, Proctor and Gamble etc from my job. I work for a distributor.
The others I've read here id="hidden23" class="buttons"> and there while looking into makeup things. I really enjoyed this deep dive! ....وسعت 5
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@justkimberxoxoمنذ 3 سنوات This needs wayy more views. I love learning this stuff more<3 Please keep us informed. Youre great 7
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@fishnsydمنذ 3 سنوات Please keep making these deep dives!! Would you consider doing a video about what your job IRL is? Not going into detail necessarily but talking about the type of work you do and how it influences your videos. 5
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@kkouz45منذ 3 سنوات Growing up in the 1960s, both my parents worked for 2 large pharmaceutical companies, my dad at Merck and my mom at Wyeth. At the time Wyeth was owned id="hidden25" class="buttons"> by American Home Products so I grew up exposed to large conglomerates. If you don’t know American Home, they have all sorts of product divisions from Chef Boyardee to biotech, insecticides, and pharmaceuticals. Corporations run the world! ....وسعت 8
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@elizaluizezileمنذ 3 سنوات So we should buy indie! Before the oligarchs own everything including us 228
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@MelodieCastonguayNمنذ 3 سنوات This is officially one of my favorite videos you’ve ever done. WOW. Some of these surprised me!! 4
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@nayyynorrrمنذ 3 سنوات I love when you do these videos! they’re short, informative, well explained and in a simple way! Thank you✨ 4
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@beckybertish7841منذ 3 سنوات Wow this was interesting wierd that Nestle is in cosmetics too. 7
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@jennibickford1384منذ 3 سنوات You’re eye shadow looks luxury!
Can’t believe it’s elf- need to invest in some of their bite size quads 5
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@FrauDrDerWocheمنذ 3 سنوات I loved this video! I boycot Nestlé for a few years now because of their unethical Business practices. It's really hard because they own So much and so many companies 3
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@clairdelunefanمنذ 3 سنوات It's not just the beauty industry. There are also giant-parent tech and media companies that own EVERYTHING. It's scary! It'as if, these mega-mergers id="hidden27" class="buttons"> will continue until one day, a single CEO will dominate the world. ....وسعت 2
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@adelaidewendel1021منذ 3 سنوات I’d love to see you do a full face of indie brands sometime soon! Sending my best wishes to you and your family ❤️ 5
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@saramoggio5320منذ 3 سنوات This was so interesting. Well done! I hope the content you produce like this gets a lot of views and positive feedback. I tend to watch beauty YouTubers id="hidden28" class="buttons"> because I find it to be a fun way to relax but I really appreciated this break in the typical content and could tell you put a lot of work into this video. Thanks for teaching me something new ....وسعت 4
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@imscanonمنذ 3 سنوات Wow, thanks for all the hard work on this one. That's so interesting! What I'm tired of seeing is loved products changing to cheaper formulas once they are snatched up by a conglomerate. 3
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@MissPersia8منذ 3 سنوات This makes supporting the indie brands all the more important and crucial 1
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@lilacchocolateمنذ 3 سنوات Love these deeper dives, Kelly! ☺️
I was mind blown when I first realise just how much these parent companies monopolise the market 3
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@rubinasindhi8784منذ 3 سنوات No one ever talks about this on YouTube!! Great information Kelly!! Always look forward to watching your videos!!!’ 1
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@traceyflaterمنذ 3 سنوات Very well done. I'm really enjoying these deep dives. 6
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@04ngarciaمنذ 3 سنوات I never think about the parent companies to all the brands I love. Thank you to opening our eyes to all this extra knowledge. I see how excited you get to share this information so I enjoy watching these videos 4
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@tammyherrera7262منذ 3 سنوات That was extremely fascinating! Would love to see more videos like this! Thanks for sharing! ❤️ 3
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@smagurugalsمنذ 3 سنوات I decided to avoid CF brands if they parent companies that aren’t cruelty free ❤️ 10
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@halcyonmoonمنذ 3 سنوات a big fear is my fav brands being bought by one of these companies (indie makeup is my passion) 4
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@katiesmakeupbag498منذ 3 سنوات Thanks for doing the research for us. Very informative. 3
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@annenewcomer6626منذ 3 سنوات Great video. I knew about a lot of this, but you certainly did a lot of research. I really learned a lot. 1
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@driilopesمنذ 3 سنوات Miss you, Kelly! I hope your dad is doing ok. Sending love and prayers! 2
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@KarenHarrismakeupمنذ 3 سنوات The background is stunning and of course you look gorgeous 4
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@ChristyHealeyمنذ 3 سنوات This was honestly fascinating! I feel like I’m going to need to watch this a second time!! Thanks Kelly!! 1
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@juliannedoran6020منذ 3 سنوات This was amazing. I had no idea. Thank you for shedding somewhat onto this.
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@christianlanman4383منذ 3 سنوات I find stuff like this fascinating as well! Thanks for all the research ☺️ 2
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@marianaholguin314منذ 3 سنوات Kelly maintaining us informed! amazing videoo!!
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@GeminiGlittersمنذ 3 سنوات Your makeup looks soo beautiful , your base makeup looks flawless !! 1
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@usa-girl911منذ 3 سنوات I’m surprised so few know this information. But I’m glad you are getting the word out. Wait until people realize it’s the same way with the Media. And they decide everything you hear and see on TV. Talk about control. It’s all coordinated. ....وسعت 1
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@jessicalall8524منذ 3 سنوات Super interesting ! Just subscribed - love this type of content
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@TheChubbyDoeمنذ 3 سنوات I would love to look into indie brands more, but I haven't found any that are suitable for my sensitive skin (no fragrance and no botanical oils, for id="hidden32" class="buttons"> example). I hope Youtube makeup turns more towards indie brands and gives them more exposure :) ....وسعت 4
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@rayzee0285منذ 3 سنوات These are your some of your best videos!Please do more. 2
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@joycesmith9754منذ 3 سنوات I love this video please do more of these types of videos I really enjoy hearing and learning about these companies. Thank you fir all that you do to inform us. God Bless 3
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@Ktspitfire007منذ 3 سنوات This is crazy!
P.S.
Sending prayers for your dad! 4
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@nere1771منذ 3 سنوات Very interesting topic, I really enjoyed the video
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@KomalBahalمنذ 3 سنوات This was super interesting! The amount of research Hats off! 1
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@hotpink000العام الماضي I love this type of content please do more of these business of beauty type of video 1
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@janetcarey6954منذ 2 سنوات Amazing information! Thank you for sharing.
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@jennawar13منذ 3 سنوات Wow this content So fascinating, love the research!
Would you be interested in doing a follow up video going over the brands in your personal beauty collection and seeing what percentage is from each major parent company and which are independent? ....وسعت 6
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@jodydiouمنذ 3 سنوات I love this stuff!!! It's Amazing how intertwined the companies are!!!!
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@loriwenzel1998منذ 3 سنوات Very interesting! Prayers to you and your family and your dad. ❤️ 2
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@izzysa1منذ 3 سنوات Oh dear- this is a mashup of macro economics using cosmetics as a basis.this sector forms a part of the conglomerates. Big business, yes- but one that id="hidden35" class="buttons"> requires a huge outlay of monies for R&D, advertising etc. it’s good that you have given a different view of the industry- it’s all about money ....وسعت 5
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@reilife121منذ 3 سنوات I find these type of videos so interesting, keep them coming kelly :D I only wish they were longer
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@ashleykelly7805منذ 3 سنوات Wow this was so interesting!! Love these types of videos you’ve been doing, thanks for all of your research! 1
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@missninitمنذ 3 سنوات I love this video I think it's fascinating ! And your voice is so soothing
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@jenfarina1892منذ 3 سنوات So interesting! I love these kinds of videos that you do delving into the industry. Definitely eye opening 4
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@haley6876منذ 3 سنوات This is all so fascinating, thank you for researching and sharing!!
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@hudyabramowitz8493منذ 3 سنوات This is such an interesting video! I’m actually very proud to see how much I already knew! 2
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@theeluannesantosمنذ 3 سنوات Very interesting! It’s crazy to think about how everything is intertwined. 1
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@pestcoebمنذ 2 سنوات I love these videos. Thank you for all your hard work!
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@xoxostaciمنذ 3 سنوات I definitely enjoy these types of videos and all of the research you put into them <3 1
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@biogirl1381منذ 3 سنوات i’ve been loving your in depth videos. your content just gets better and better. ♥️♥️♥️ 3
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@julsz528منذ 3 سنوات I seen that Nestle charge when I ordered something I think from nyx online .. I was shocked .. it’s nice to know an influencer is so close to me I am in Windsor, Canada and someone said your right across the border .. hope your dad is doing well and glad I found your channel and educate us .. ....وسعت 1
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@aitothekoمنذ 3 سنوات SO interesting! love this kind of content!
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@kdh1830منذ 3 سنوات But ya know. That’s how interconnected everything is in the world. I work in dentistry and people ask me like which companies or brands are better and I kind of laugh under my breath because all of the products you see on that aisle are typically from the same company. So the same guy is getting rich anyways it’s amazing lol ....وسعت 3
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@Lori1976العام الماضي Love this. I stopped using "beauty lines" and started using tallow products from Etsy. Also removing seed oils and sugar from your diet is extremely id="hidden38" class="buttons"> helpful. I'm 46 almost 47. I've seen the best changes in my skin and overall feeling of well being since doing this. ....وسعت
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@MaryEllenAfter60منذ 3 سنوات I found this very interesting Kelly. Thank you for taking the time to make this video. Blessings..MaryEllen
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@lisapetitpas9476منذ 3 سنوات Very interesting! I knew about Loreal but no deets on all the others. Just figured it was overwhelming! I am impressed by you! Smart and beautiful! 2
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@christykerr7642منذ 3 سنوات So interesting!!! Thank you for doing all of the research for this video!