How to Analyze Your Facebook Ad Results: 7 Metrics to Track

Wondering whether your Facebook ads are working? Not sure which metrics to track? Facebook Ads expert Amanda Bond shares 7 metrics to watch: Return on Ad Spend, Purchase Conversion Value, Cost per Purchase, Earnings per Lead or Click, Number of Leads or Clicks, Cost per Lead, and Click-Through Rate. You’ll learn what each metric represents, how to calculate it, and where to find the reporting data you need in Facebook Ads Manager. 🔔 Subscribe for More Social Media Marketing Tactics -- https://www.socialmediaexaminer.com/sub 🚀 Visit Bond's Blog for More Tips About Facebook Ads -- https://theadstrategist.com/sme-youtube 🔗 Find Resources and Tools Mentioned In this Episode -- How to Setup Your Facebook Pixel: /watch/gakuYqUC3u-Cu 🎧 Subscribe to The Social Media Marketing Podcast -- https://www.socialmediaexaminer.com/shows/ 💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: https://www.socialmediaexaminer.com/zsyx 00:00 Intro 01:05 Calculate Return on Ad Spend (RAOS) 03:31 Calculate Purchase Conversion Value 05:15 Calculate Cost per Purchase 06:25 Calculate Earnings per Lead or Click 07:25 Calculate Number of Leads or Clicks 7:54 Calculate Cost per Lead 08:37 Calculate Click-Through Rate 10:25 Customize Facebook Ads Manager to Show These Metrics #SocialMediaMarketing #FacebookAds #FacebookMarketing

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